MODULE CATALOGUE

LEVEL 4:
CAMF4001: Academic and Practical Skills for Film and Media
CAMF4002: Reading Images
CAMF4003: Digital Film Production
CAMF4004: Writing for Visual Media
CAMF4005: Film History
CAMF4006: New Media in Practice
CAMF4007: Introduction to Publishing

LEVEL 5:
CAMF5001: Live Project
CAMF5002: Theory in Visual Culture
CAMF5003: Script to Screen: Individual Project
CAMF5004: Adaptation
CAMF5005: Film Genre
CAMF5006: Stardom and Celebrity
CAMF5007: Communication Graphics
CAMF5008: Interactive Media
CAMF5009: Mobile Publishing

LEVEL 6:
CAMF6001: Developing Creative Projects
CAMF6002: Creative Project
CAMF6003: Reading and Writing Sequential Art
CAMF6004: Entrepreneurship in Film and Media
CAMF6005: Genre Study: Crime and Film Noir
CAMF6006: Multi-Platform Publishing

LEVEL 4
CAMF4001: Academic and Practical Skills for Film and Media
AIM(S)
	To introduce students to key theoretical and practical approaches within Film and Media writing and production.
	To develop an awareness of a wide range of sources available for practical research and the ability to deploy them, and to consider the methodologies of such research. 
	To enable a basic understanding of the professional and ethical requirements of research activity.
LEARNING OUTCOMES
By the end of this module students should be able to:  
	Demonstrate a secure understanding of the use and relative value of a range of visual, written and electronic sources.
	Exhibit a capacity for limited independent research, presented in a variety of formats.
	Exhibit a secure knowledge and understanding of the professional requirements of responsible and effective research into Film and Media culture.

CONTENT
	Within the context of engaging with academic and professional practices students will apply the academic and practical techniques introduced in this module to the composition of a project that explores a chosen area of research.
	Students will develop research skills and explore audiovisual and written sources, including the Internet, photographic, film, radio and television archives.
	Students will be encouraged to develop their presentation, collaboration, and writing skills through activities, self-reflective practice, and the use of a variety of new media tools. 


CAMF4002: Reading Images
AIM(S)
	To provide students with the conceptual and critical framework to analyse a variety of different film texts.
	To enable an understanding of the ways through which visual media communicate meaning to an audience.
	To enable an understanding of the formal dimensions of film aesthetics.

LEARNING OUTCOMES
By the end of this module students should be able to:  
	Demonstrate a sound understanding of film representation.
	Understand the formal elements of film aesthetics.
	Evaluate film texts from a variety of theoretical perspectives.
	Demonstrate an awareness of the ideological implications of representational conventions and techniques.

CONTENT
	Introduction to the critical analysis of film.
	Cinematography, mise-en-scene and editing.
	Narrative and narrative realism. 
	Film and ideology, and the cultural factors at play in film production and reception.
	Contemporary critical and theoretical approaches to the study of film.


CAMF4003: Digital Film Production
AIM(S)
	To introduce students to key theoretical and practical approaches to digital film production.
	To develop an awareness of contemporary production techniques and methodologies to deploy content to current industry requirements, and to present a structured narrative.
	To enable a basic understanding of the professional and industry context of film production.

LEARNING OUTCOMES
By the end of this module students should be able to:  
	Demonstrate an understanding of the use of modern digital film making equipment and software. 
	Address the grammar of film and video.
	Demonstrate a capacity for story telling through moving digital media.
	Exhibit knowledge and understanding of the professional requirements of creating and presenting a Digital Film production for an appropriate platform.

CONTENT
Through the use of contemporary production methods students will be encouraged to apply the techniques introduced in this module through the planning, filming, editing, and delivery of a 5-7 minute film. Content includes:	
	The grammar of film production.
	The relationship between theory and practice.
	Technical competence in film making.
	Basic principles of structuring a narrative with audio visual content. 


CAMF4004: Writing for Visual Media
AIM(S)
	To introduce students to the theory and practice of writing for visual media. 
	To provide the necessary critical and evaluative tools for the production of creative work.
	To critically explore a variety of contemporary media, and to create narrative forms appropriate to these media.

LEARNING OUTCOMES
By the end of this module students should be able to:  
	Demonstrate an understanding of narrative structures and the significance of narrative in media texts.
	Demonstrate an understanding of the institutional codes and practices applicable to writing for visual media, through their own writing practice.
	Show understanding of the creative production process, through the practice of creative writing.
	Create a script appropriately formatted for the students chosen medium.

CONTENT
Through the integration of theory and practice, students will gain an understanding
of:
	 narrative structures and their use in different media. 
	The significance of narrative, character and themes in visual texts.
	Creating treatments, step outlines and storyboards.
	The institutional requirements of creating scripts for variety of contemporary media, including film, comics and games.

CAMF4005: Film History
AIM(S)
	To provide an historical overview of a range of influential film movements and cinematic styles.
	To introduce students to concepts in the academic study of film history.

LEARNING OUTCOMES
By the end of this module students should be able to:  
	Appreciate the stylistic and thematic content of some of the key historical film movements.
	Consider the importance of these movements through knowledge of the scholarly debates regarding them.
	Examine the form and content of relevant films using appropriate analytical methods.

CONTENT
	An overview of key movements in film history, typically including examples such as German Expressionism, Soviet Montage, Classical Hollywood, world cinema case study, etc.
	Examination of a range of influential cinematic techniques through sequence analysis.
	Discussion of the work of appropriate scholars.
	Consideration of the relationship between films and their historical context.

CAMF4006: New Media in Practice
AIM(S)
	To introduce the range of software available and its specific use within New Media Production at Trinity Saint David.
	To explore the technologies and a range of production scenarios in contemporary new media practice.
	To introduce the range of pitch, presentation and writing skills required in New Media Production.
	To create a portfolio of new media production files in a variety of genres such as digital photography, sequential art, moving image, animation, interactive media and web design.

LEARNING OUTCOMES
By the end of this module students should be able to:  
	Understand the scope and limitations of the software packages used in New Media production at Trinity Saint David.
	Make an informed choice about their approaches to new media production scenarios.
	Understand the range of pitch, presentation and writing skills required in New Media Production.
	Critically reflect upon their New Media design and production skills.

CONTENT
	An examination of the range and interaction between New Media Production scenarios such as digital photography, sequential art, moving image, animation, interactive media and web design.
	Exploration of the software available in New Media production at Trinity Saint David.
	Creation of pitch, presentation and written material suitable for specific New Media Production environments.

CAMF4007: Introduction to Publishing
AIM(S)
	To introduce the software suite used in professional print publishing.
	To explore the ethical uses of digital image processing within a professional print publishing environment.
	To design and create page layouts suitable for print publishing.

LEARNING OUTCOMES
By the end of this module students should be able to:  
	Understand the file formats used in professional print publishing.
	Demonstrate a range of professional image processing techniques.
	Demonstrate the principles of effective document design.
	Create imagery and page layouts in an ethical manner for specific target audiences.
	Critically reflect upon their desktop publishing and page layout design skills.

CONTENT
	The history and development of contemporary print publishing.
	The principles of typography, colour theory and document layout.
	Ethics in digital image manipulation and representation.
	Digital image processing techniques.
	Graphic design and layout for desktop publishing




LEVEL 5:
CAMF5001: Live Project
AIM(S)
	Simulate a real world scenario for engaging students in client-led activity.
	Create a professional piece of work for an external audience.
	Research and/or production work for a professional/business environment.
	Develop soft skills for a professional/business environment.

LEARNING OUTCOMES
By the end of this module students should be able to:  
	Work to a brief set by an external client or organisation in an industry context.
	Produce work to a professional standard suitable for use in a non academic environment.
	Communicate and interact with colleagues in a business-like and professional manner.
	Critically reflect on their production skills in a client-led or real world scenario.

CONTENT
	Individual and/or group work that will involve researching and/or producing a piece of work that meets a real world business need as set by an external client or organisation.
	Project management of a research and/ or production project.
	Presenting information and/or pitch in a form suitable for a business audience.

CAMF5002: Theory in Visual Culture
AIM(S)
	To develop knowledge of relevant theoretical approaches to the study of visual culture.
	To enable students to apply theory in practice in relation to a variety of visual genres and formats.
	To evaluate the competing claims of differing conceptual models of analysis.

LEARNING OUTCOMES
By the end of this module students should be able to:  
	Engage with a range of theoretical concepts pertaining to the study of visual culture.
	Apply these concepts to specific material case studies.
	Incorporate theoretical models within their practice and scholarship.
	Be aware of contemporary debates within the visual arts and new media.

CONTENT
	A detailed outline of key theoretical concepts in the study of visual culture such as Marxism, structuralism, psychoanalytic approaches, semiotics, feminism, etc.
	Analytical application of theory to a range of case studies in areas such as film, new media, art, television, video games, and interactive media.
	Discussion of historical case studies allowing for consideration of contextual issues.
	Development of practice in relation to theory within workshop sessions.
	Discussion of ethics and representation in relation to the visual arts and media.

CAMF5003: Script to Screen: Individual Project
AIM(S)
	To enable students to critically evaluate the process of writing for film and its place in the production process
	To enable students to develop skills in screenwriting, and the preparation of shooting scripts.
	To provide students with a critical awareness of the dramatic and narrative practices of film by means of practical activity.
	To encourage the development of a range of technical skills in film production.
LEARNING OUTCOMES
By the end of this module students should be able to:  
	Demonstrate a secure knowledge and understanding of the screenwriting process within film production. 
	Effectively demonstrate appreciation of scriptwriting through practice.
	Show familiarity with various techniques of single camera filming and editing.
	Effectively demonstrate good knowledge and understanding of the disciplines and professional working practices of film production.

CONTENT
	The study of screenwriting theory and practice.
	Preparing treatments, storyboards, shooting scripts and production images.
	The creative process of screenwriting and adapting narratives from other media.
	Mainstream and independent film screenwriting processes. 
	Preparing for the production of a short film, adapted from students own scripts. 
	The processes engaged with over the course of the module will explore how to utilize creative and innovative approaches to film making.

CAMF5004: Adaptation
AIM(S)
	To engage students critically with the history and practice of adaptation.
	To critically evaluate the cultural and theoretical contexts surrounding the practice of adaptation.
	To enable students to create their own adaptations of literary texts into visual media.

LEARNING OUTCOMES
By the end of this module students should be able to:  
	Effectively demonstrate the ability to script an adaptation of a literary text into a visual media.
	Show a considered understanding of the historical and theoretical frameworks surrounding the practice and reception of film adaptations.
	Critically engage with specific case studies, demonstrating the ideological and commercial forces at play as an original text undergoes transformation or a number of transformations.

CONTENT
	Theories of adaptation, to include: the concept of fidelity, intertextuality, audience response, issues of high and low culture, and cultural appropriation. 
	The different categories of adaptation, to include: transposition, commentary and analogy. 
	The variety of forms that adaptations can take between different media, to include: literary and film texts, graphic novels and comics, games and interactive media.
	Formal, ideological and commercial factors underpinning film adaptations.

CAMF5005: Film Genre
AIM(S)
	To introduce the idea of genre as a key concept of cinema studies.
	To understand the function/s of genre within cinema.
	To critically evaluate the importance of genre in cinema.

LEARNING OUTCOMES
By the end of this module students should be able to:  
	Demonstrate a sound understand of the main theoretical discourses behind genre.
	Be able to analyse a given genre text in detail.
	Systematically demonstrate an understanding of the economic function of genre.
	To consider analytical approaches to various genre.
	To demonstrate a sound understanding of how different genres appeal to audiences.

CONTENT
	The history of genre  individual case studies provide an overview each week.
	The principles of genre theory.
	The political economy of genre within cinema as an industry.
	Audience reception theories in relation to genre.

CAMF5006: Stardom and Celebrity
AIM(S)
	To employ appropriate theory to examine the historical development of film stardom both within and outside of the Hollywood paradigm.
	To critically evaluate celebrity culture in contemporary media.
	To consider analytical approaches to acting and performance.

LEARNING OUTCOMES
By the end of this module students should be able to:  
	Evaluate the economic, institutional and cultural role of stardom and celebrity.
	Analyse the function of stars/celebrities in creating meaning in media texts.
	Apply appropriate theoretical approaches to the study of stardom and celebrity.
	Demonstrate critical awareness of differing styles of acting/performance and their effects.

CONTENT
	An overview of stardom within the classical and post-classical periods of Hollywood cinema.
	Consideration of alternative forms of film stardom outside of the Hollywood  paradigm.
	The development of celebrity in contemporary media culture.
	Discussion of key theoretical concepts and analytical models.
	Examination of specific case studies through a variety of media texts.
	Consideration of the nature of acting and performance in film and media.

CAMF5007: Communication Graphics
AIM(S)
	To introduce students to key theoretical and practical approaches to the production of graphics to communicate concepts.
	To develop an awareness of contemporary production techniques and methodologies to design content appropriate for professional use.
	To understand the methods and contexts of visual language.

LEARNING OUTCOMES
By the end of this module students should be able to:  
	Demonstrate a secure understanding of the use of graphic design and its associated software. 
	Effectively demonstrate a capacity for communicating concepts through images.
	Exhibit a secure knowledge and understanding of the professional requirements of creating and presenting contemporary communication graphics.

CONTENT
	Developing visual language, interpretative and production skills through the creation of branding materials.
	Digital design.
	The semiotic implications and the creative challenges of visual media.

CAMF5008: Interactive Media
AIM(S)
	To plan and develop interactive rich-media applications.
	To understand and demonstrate the concepts of 2D animation.
	To understand the difference between linear and interactive media timelines.
	To have an awareness of typical ECMA programming syntax, programming methods, techniques and conventions.

LEARNING OUTCOMES
By the end of this module students should be able to:  
	Effectively demonstrate an understanding of design principles for interactive media.
	Demonstrate considered awareness and understanding of human computer interface design issues and conventions.
	Create a 2D animation and an online interactive media project.
	Critically reflect on their interactive media skills.

CONTENT
	The history and development of interactive media with particular reference to Flash and HTML5.
	2D animation techniques such as tweening, animation on a path, and nested timelines.
	Interactive media interface design and navigation techniques.
	Actionscript and AJAX programming for producing advanced interactive media applications.

CAMF5009: Mobile Publishing
AIM(S)
	To understand the concepts of publishing for mobile media devices.
	To have an awareness of programming methodologies and syntax for touch screen interfaces.
	To plan an interactive application for a smart phone and/or tablet computer.

LEARNING OUTCOMES
By the end of this module students should be able to:  
	Effectively demonstrate an understanding of the programming requirements for mobile applications.
	Effectively demonstrate the principles of effective interface design and navigation techniques for mobile devices.
	Create a storyboard and pseudo code for a mobile application.
	Critically reflect on their mobile publishing skills.

CONTENT
	The history and development of mobile publishing.
	The principles of programming and interface design with particular reference to mobile applications.
	Mobile application development for smart mobile phones, the iPad, tablet computers or other mobile consumption device.

LEVEL 6:
CAMF6001: Developing Creative Projects
AIM(S)
	To enable students to research and develop a film or media project in a field of their own choosing for a specific target audience.
	To afford students the opportunity to research the requirements for working on their project in 'realistic' conditions and according to professional codes and practices.
	To enable students to evaluate the range of methodologies in Film and Media Studies and to make an informed choice about the methodology required for their chosen project.
	To enable students to develop their project to an initial stage of prototype, template or exemplar along with a detailed plan for the completion of the project.

LEARNING OUTCOMES
By the end of this module students should be able to:
	Demonstrate a coherent and detailed knowledge of the research, writing, visual, production, management and/or technical skills appropriate to their project and their target audience.
	Demonstrate a coherent and detailed knowledge and systematic understanding of the area in which they are working.
	Effectively demonstrate the ability to formulate and apply conceptual ideas relevant to the nature of the project.
	Critically reflect on their project development skills.

CONTENT
	Conceive and plan a major film or media project.
	Explore and develop key skills necessary to enable the project to conform to professional codes and standards.
	Academic skills and principles involved in reading, evaluating and conducting research, as well as situating production based work in the appropriate practical, critical and technical contexts.
	Research professional codes and practices for a specific production or theoretical environment.
	Creation of a prototype, template or exemplar of the project demonstrating knowledge of the professional skills and context for the project.

CAMF6002: Creative Project
AIM(S)
	To enable students to develop and complete a major project in a field of their own choosing.
	To afford the opportunity to work in realistic conditions and according to professional codes and practices.
	To provide the opportunity to reflect critically on their own work and that of others.

LEARNING OUTCOMES
By the end of this module students should be able to:  
	Demonstrate the ability to formulate and apply conceptual ideas relevant to projects in their chosen field.
	Demonstrate originality and imagination in the conception, development and execution of the project.
	Demonstrate control over techniques and conventions relevant to that field (which may also be demonstrated by purposeful flouting of such techniques and conventions).
	Reflect critically on the coherence and viability of their own work.

CONTENT
	Conceive, plan and execute a major film or media project in their chosen area conforming to expected professional codes and practices.
	Explore and develop key skills necessary in the execution of such projects.
	Place this work within relevant professional contexts.
	Assess the work of others to develop practice and scholarship.
	Reflect critically on their own work in the light of current best practice.

CAMF6003: Reading and Writing Sequential Art
AIM(S)
	To provide a history of sequential art focusing on comics, graphic novels, and online texts, including their context of production and aesthetic traditions.
	Use appropriate theories to address issues of representation and identity in relation to sequential art across different cultures.
	Use knowledge of the history and aesthetic form of sequential art to inform individual practice.

LEARNING OUTCOMES
By the end of this module students should be able to:  
	Critically evaluate various forms of comics in relation to their context.
	Employ relevant conceptual frameworks in analysing the representational discourses at work in sequential art.
	Make an informed assessment of the formal attributes of comics and utilise this in their own practice as appropriate.
	Effectively explore their knowledge and skills through their own creative practice and/or through academic expression.

CONTENT
	An overview of the history of comics and sequential art including their prehistory and development via various genres and formats, e.g. political cartoons, superheroes, graphic novels, underground commix, online comics, etc.
	Exploration of issues of representation and identity in relation to sequential art.
	Examination of the differing formal attributes of comics.
	Discussion of the relationship between comics and their audience.
	Exploration of various technical and artistic approaches to the making of comics.


CAMF6004: Entrepreneurship in Film and Media
AIM(S)
	To examine and critically evaluate the concept of entrepreneurship in the field of film and media, and associated contemporary creative industries.
	To enable appropriate planning and identification of opportunities for business start-up, and to provide the knowledge to prepare professional business plans.
	To create a group marketing event in which students work will be publicly exhibited.

LEARNING OUTCOMES
By the end of this module students should be able to:  
	Effectively demonstrate the ability to exhibit, market and/or publish their work.
	Critically evaluate the legal, financial and personal implications of freelancing.
	Show informed understanding of the importance of marketing, and how to undertake it.
	Create a professional business plan and viability review.
	Professionally prepare and present proposals for financial backers and clients.

CONTENT 
	An introduction to the pros and cons of freelancing within the fields of film and media.
	Preparation and production of an individual business plan and viability review. 
	Interaction with entrepreneurs working in film and media in Wales.
	Participation in a group project to market, exhibit and/or publish student work.
	Engagement with local, national and global markets in the fields of film and media, including the opportunities presented by the Internet.

CAMF6005: Genre Study: Crime and Film Noir
AIM(S)
	To provide an overview of the crime and fim noir genre.
	To understand the socio-historical aspects of this genre.
	To critically evaluate the importance of a genre case study.

LEARNING OUTCOMES
By the end of this module students should be able to:  
	Show considered understanding of the main theoretical discourses behind this genre.
	Be able to critically analyse a given genre text in detail.
	Demonstrate cohesive knowledge and understanding of the economic function of this genre.
	To critically consider analytical approaches to this genre.
	Demonstrate cohesive knowledge and understanding of how the genre has hybridised to survive.

CONTENT
	The historical specificity of the crime and film noir genre.
	The principles of the crime and film noir genre through theory: gender, class, etc.
	The political economy of the crime and film noir genre within cinema as an industry.
	Audience reception theories in relation to the crime and film noir genre.

CAMF6006: Multi-Platform Publishing
AIM(S)
	To provide an understanding of the concepts and techniques involved in publishing across multiple platforms.
	To develop skills in multi-platform production.
	To design and create a multi-platform production strategy.

LEARNING OUTCOMES
By the end of this module students should be able to:
	Demonstrate sound knowledge and understanding of the relationship and interconnectedness of publishing across multiple media and a variety of platforms and consumption devices.
	Implement a multi-platform strategy for delivering digital media products for one or more target audiences.
	Professionally design and create a digital media strategy for publishing on multiple consumption platforms and/or devices.
	Critically reflect on their multi-platform publishing skills.

CONTENT
	The history and development of multiple media and multi-platform publishing.
	The relationship between, and production of, digital media products for multiple consumption devices and platforms.
	Design and creation of integrated print, mobile, and computer-based products.



